What are examples of copywriting?

People encounter products of copywriting everyday through slogans, mail advertisements, jingle lyrics, website content, commercial scripts headlines, taglines, press releases or other text that are used in marketing and advertising. Copywriting can be display in billboards, print ads, catalogs, brochures, websites, letters, email, post cards, commercials and other forms of advertising media.

Where is Copywriting Done?

Much copywriting work is done at the offices or home offices of freelance copywriters and if you work this way you can set your own hours. You don’t have to worry about working at a particular time of day as long as you get your jobs done on schedule.

How Rewarding is Copywriting?

There is a great deal of benefits if you work at copywriting as a job. Copywriters usually start off as assistants who earn as much as $30,000 to $35,000 a year, gradually increasing to around $40,000 once they become really adept into copywriting. Eventually they can be promoted to senior positions, earning about $100,000 and then to copywriting chief, earning around $125,000. Copywriters may also ultimately become creative director, earning as much as $200,000 a year.

Copywriting usually requires a minimum of 40 hours of work a week with expected overtime during peak seasons and important occasions. Copywriting requirement of firms usually increase in certain occasions such as the holidays for department stores and during large advertising campaigns for advertising firms.

1. Easy to Read.

When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don’t read every word of a page – in fact, they only scan pages to find what they want.

Break up Your Content. Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly.

Color and Fonts. To help readability, use high contrast colors between font and background. Black text against a white background may seem simple, but it is very readable.

2. Simplify Navigation.

The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse. Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.

3. Consistent Design.

At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That’s all there is to say about that.

4. Lower Page Weight is Better.

Page weight is the total size of a page on your site in bytes – code, text and images. Your site’s page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.

There are currently around 90,000 ezines being published every month. So whatever you’re selling, there’s more than likely an ezine that will take your ad straight to the audience you want to reach. Ezine advertising is not only effective, its cheap as well. A 5-line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue. As a general rule, you’ll always get back at least the cost of the ad, and usually much more. So there’s very little risk.

There are some tips for successful ezine advertising. Here they are:

1. “Track your Ads!”. You might place your ad in 5 different ezines and get a hundred responses, but if you don’t track your ads, you won’t know which ezines were pulling responses and which weren’t.

But how do you track your ads?

The simplest method is to place a key or a code at the end of your email address. If your ad was in this ezine (for example), this is the email address you’d place with the ad:

yourname@yourdomain.com?subject=freezine

Then, when you get a reply with ‘freezine’ in the subject field, you’ll know which ezine it came from.

2. Target your audience. It may seem obvious but some advertisers overlook this. If you’re selling a web-marketing course, don’t advertise in an ezine that deals with stock options; they probably won’t be interested.

3. Once you’ve chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that its getting results. You’ve found a good ezine to advertise in.

A contact form acts as a conversion point and you can even track the response of visitors too.  The main aim of every website is to get more visitors and ultimately more conversions. People wanting to contact you indicate they want to make some kind of connection with you, now it is up to you how effectively you deal with their responses. Here a contact form helps you provide the most effective solutions to the potentials by having the maximum knowledge about their problems.

One thing you need to make sure is to keep your contact form as simple as could be. People do run away from filling such complex forms, so make sure it is brief yet effective and does not force your potential to draw away from your website.

A tagline is a phrase that accompanies your brand name to quickly translate your business’s positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words.

Great taglines have a number of common attributes. When writing your tagline, see that it meets these criteria:

• It’s memorable. You hear it, memorize it quickly, and repeat it with ease.
• It’s short. Great taglines often have as few as ten syllables so that they’re quick to recite and easy to remember alongside logos.
• It conveys a brand’s point of difference. The tagline tells what sets your brand apart from others.
• It clarifies a brand’s market position and key benefits. Especially if the brand name doesn’t quickly communicate the brand’s offerings and distinctions.
• It differentiates a business from all others. In fact, a great tagline is so unique that it doesn’t work when linked to a competitor’s brand name.
• It reflects the brand’s identity, character, promise, and personality. It also needs to be believable and original.

Example of famous taglines:

Nike: Just do it!

MasterCard: There are some things that money can’t buy. For everything else, there is MasterCard.

Next, you must put up your own website. It doesn’t need to be a big production. A three page website, with a main page, a page describing your services, and a contact page is enough. There are many free web hosting services that offer Page Building utilities that can literally allow you to create a website in minutes. They offer all sorts of free templates and web building tools to get you up and running in no time.

http://www.gotlogos.com/

Home of the world’s only customized logo design at $25.00. Got Logos .com specializes in the design of website graphics, and more specifically, domain and website logos.

The advantage of having your own domain name is that you can use custom error pages to prevent people from leaving your site because of broken links and other errors. Domain names are so cheap nowadays that there’s no excuse for not having one.

Now that your ready to get yourself a domain name here’s some pointers to help you choose a good one.

• Easy to Remember

Try to get a name that’s easy to remember and sounds good. General words are best for this but since these are all gone at this stage you should look for non general names or combinations of general names which rhyme and sound good together.

• Relate to your Business

If you use keywords which are related to your business industry you will help your search engine rankings. If you can get your actual business name or a name similar to your company name as your domain name, for example, Nike.com then it will be easier for the buyers to remember your domain name.

Fineclicks,

Earnings/ Bonuses

Earnings vary according to the program being promoted, but generally tend to be at or above industry averages. Currently there are about 120 pay-per-sale and nearly 90 pay-per-lead offers. Only two pay-per-click offers are available at present. Network earnings-per-click (EPC) and conversion averages are provided for each offer. An affiliate referral program is available and pays a $5.00 bounty once the refered affiliate generates $5.00 in earnings. In addition, a bonus equal to 5% of the affiliate’s monthly earnings is paid. A commission is also paid for merchant referrals, and is equal to 5% of the merchant’s deposits for the life of their association with Fineclicks.

Ad Information

A number of graphics and text linking options are provided for each campaign. Some offers require affiliate approval prior to allowing access to linking options. Placing text by advertisements is prohibited and no more than two graphical ads may be placed together.

Site Requirements

There is no minimum requirement for joining the network and international affiliates are welcome. Site content must be 100% English and 75% of your site’s costumers must be American. Only top level domains should apply and sites using free hosting are excluded. Sites that feature incentiving or intrusive advertising of any sort are prohibited.

Special Features

Fineclicks provides affiliates with sub-id’s if requested. These sub-id’s allow webmasters to promote the same ad on a variety of pages and track the variations in performance of each. Additionally, special short urls are provided for use in newsletter advertisements.

FineClicks.com is strictly a CPA network. The Internet has evolved into a pay-per-performance marketing platform. In response, FineClicks.com has created an intelligent easy-to-use way for webmasters and ezine publishers to utilize cost-per-action campaigns.

For many franchise brands, co-branding can be a perfect strategy. Combine complementary or compatible brands or concepts, a single location (with shared space, equipment, and cross-trained employees), and you can create a win-win situation.

Typical benefits attributed to co-branding include:

• expanding customer base/gaining market share
• maximizing operational efficiencies
• diversifying risk
• reducing investment and operational costs
• boosting sales and revenue
• maximizing marketing efforts and dollars
• strengthening competitive position
• increasing perceived value in consumer’s mind
• leveraging multiple brands

When a co-branding strategy is successfully implemented by a franchise it can generate a significant increase in sales. The idea is to bring customers in more often and/or appeal to more customers by having two (or more) well-known brands under one roof. You’re expanding the potential customer base you can attract and retain. And that in turn, of course, can increase sales and boost the bottom line.

There are marketing and market share efficiencies that can result from co-branding. You can spend a lot of money and time opening a separate new franchise location for a brand. But a co-branding scenario with your existing franchise location can reduce the time, effort, and marketing money needed to develop and nurture a new business.

Spam is the general term for senting to your account without your consent to receive e-mail general. Generally, these e-mails are illegitimate business proposals, medicinal drug offers and often offensive materials being sold or displayed by various means over the Internet. These messages may also contain some virus program, or even appear to come from legal sources. Their only purpose is to obtain personal information, even passwords to your account, so that they can carry out fraud.

How Does It Work? Whenever a Spam visits a website to harvest email addresses, it

1. Collects a lot of useless, randomly generated fake email addresses.

2. Is slowed down as this page is delivered with a delay.

3. Enters an infinite loop, because this web links to itself and generates in a new batch of fake e-mail address. And it is loaded every time.

Spam Prevention Methods

Never use the “reply or remove” option at the bottom of spam messages, some spammers might remove your address but often they will flag your email address as being current and in use – sending you more spam or even pass your address on to other spammers.

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